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NYU study finds that the presence of a used games market drives new game sales

Marketing professors at NYU recently investigated the notion that the sale of a used game equals lost money for the game's developer. They found that consumers are "'forward-thinking': They take the eventual resale value of their games into account when purchasing them."

Were the used games market to be eliminated entirely, game prices would need to be about 33% (down to roughly $40 in the US) lower, according to the study. Rumors surrounding the newly unveiled Microsoft Xbox One seem to suggest that the used game industry is indeed in trouble.

Source: www.wired.com

by Joshua Whitman on May 29, 2013